The Votoran, Itaú, Poty, Tocantins and Aratu brands now have the same visual identity, with the usual high quality. This new identity strengthens the concept of only one National Company associated with the name Votorantim Cimentos. With that change, customers anywhere in Brazil, now associate the regional brands with one company.

The new packaging

The packaging introduces a new format – horizontal – for the cement line, in contrast with the market practice of vertical packaging. The logotypes of the commercial brands have been standardized, following the visual identity of the Company.

The packaging introduces a new format – horizontal – for the cement line, in contrast with the market practice of vertical packaging. The commercial brands logotypes have been standardized, following the visual identity of the Company.

Differentiation by colors has a double function of both facilitating product identification and informing the market about the different cement options available, propitiating differentiated products consumption.

Another novelty is the space on the back of the packaging, reserved for social campaigns promotion, developed and supported by the Company.

Learn more > Uma completa linha de cimentos